High streets hold lead in rental growth as retailers go for visibility

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High streets continue to outperform malls in rental growth as retailers prioritize visibility and footfall over location inside shopping centers. While grade B and C malls see stagnant rents, premium high streets in prime areas attract higher demand due to consistent consumer traffic, branding opportunities, and long-term value for retailers. Experts note this trend is reshaping leasing strategies and retail expansion in urban India.

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